The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon, Brent Adamson
4.0
2011 · 221 pages
About The Challenger Sale: Taking Control of the Customer Conversation
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
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