The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
by Tom Kelley, Jonathan Littman
3.5
2001 · 307 pages
About The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
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