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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
Ann Handley, C.C. Chapman · back to the book
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24 books with the same feel
Include books by the same authorThe Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly · 410 pages
Hey whipple, squeeze this: The classic guide to creating great ads
Luke Sullivan, Sam Bennett · 419 pages
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to t
Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 229 pages
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad
Ogilvy On Advertising
David Ogilvy · 224 pages
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Traction: A Startup Guide to Getting Customers
Gabriel Weinberg, Justin Mares · 240 pages
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--
Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers
Seth Godin · 240 pages
Principles of Marketing
Philip Kotler, Gary Armstrong · 720 pages
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
Bernadette Jiwa · 201 pages
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Brandwashed
Martin Lindstrom · 296 pages
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind close
Tested Advertising Methods
John Caples · 277 pages
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why so
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy · 193 pages
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (Audiobook)
Sally Hogshead · 327 pages
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing
Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · 384 pages
This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, ma
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan · 188 pages
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith · 272 pages
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, j