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24 books with the same feel
Include books by the same authorPositioning: The Battle for Your Mind
Al Ries, Jack Trout · 229 pages
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (Audiobook)
Sally Hogshead · 327 pages
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
Why We Buy: The Science of Shopping
Paco Underhill · 256 pages
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
Hooked: How to Build Habit-Forming Products
Nir Eyal · 242 pages
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu · 416 pages
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Paul Adams · 159 pages
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink · 266 pages
Meatball Sundae: Is Your Marketing out of Sync?
Seth Godin · 256 pages
Tested Advertising Methods
John Caples · 277 pages
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why so
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy · 193 pages
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · 384 pages
This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, ma
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan · 188 pages
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith · 272 pages
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, j
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday · 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit
Confessions of an Advertising Man
David Ogilvy · 172 pages
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.
Principles of Marketing
Philip Kotler, Gary Armstrong · 720 pages
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
Bernadette Jiwa · 201 pages