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🧲 Books like this

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares · back to the book

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24 books with the same feel

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#GIRLBOSS

Sophia Amoruso · 248 pages

StartupsEntrepreneurshipMarketingBusiness
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Steven Gary Blank, Bob Dorf · 608 pages

"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal

StartupsEntrepreneurshipBusinessMarketing
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

MarketingStartupsEntrepreneurshipBusiness
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries · 328 pages

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to crea

StartupsEntrepreneurshipBusinessMarketing
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Rework

Jason Fried, David Heinemeier Hansson · 279 pages

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c

StartupsEntrepreneurshipBusinessMarketing
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday · 111 pages

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit

MarketingStartupsBusinessEntrepreneurship
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Business Model Generation

Alexander Osterwalder, Yves Pigneur · 288 pages

StartupsEntrepreneurshipBusinessMarketing
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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki · 326 pages

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

StartupsEntrepreneurshipBusinessMarketing
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Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters · 224 pages

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological st

StartupsEntrepreneurshipBusinessMarketing
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Steve Jobs

Walter Isaacson · 631 pages

Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie

StartupsEntrepreneurshipBusinessMarketing
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Verne Harnish · 256 pages

In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging th

EntrepreneurshipBusinessStartupsMarketing
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The 4-Hour Workweek

Timothy Ferriss · 308 pages

The New York Times bestselling how-to and why-to guide to throwing out the old tools and methods for success and replacing them with a whole new way of living Tim Ferriss has trouble defining what he does for a living. Depending on when you ask this controversial Princeton University guest lecturer, he might answer:'I race motorcycles in Europe' 'I ski in the Andes' 'I scuba dive in Panama' 'I

EntrepreneurshipBusinessMarketingStartups
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Founders at Work: Stories of Startups' Early Days

Jessica Livingston · 482 pages

Presents the profiles of the founders of thirty-two start-up technology companies, discussing how their ideas originated, the obstacles thay overcame to make their companies grow into successful ventures, and the influence that many of these companies have on the Internet culture.

StartupsEntrepreneurshipBusinessNonfiction
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The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow · 218 pages

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He exp

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Innovation and Entrepreneurship

Peter F. Drucker · 288 pages

EntrepreneurshipBusinessStartupsMarketing
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