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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · back to the book

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24 books with the same feel

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Steve Jobs

Walter Isaacson · 631 pages

Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie

StartupsInnovationEntrepreneurshipBusiness
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Rework

Jason Fried, David Heinemeier Hansson · 279 pages

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c

StartupsMarketingBusinessInnovation
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Business Model Generation

Alexander Osterwalder, Yves Pigneur · 288 pages

StartupsInnovationBusinessEntrepreneurship
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Steven Gary Blank, Bob Dorf · 608 pages

"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal

StartupsMarketingBusinessInnovation
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#GIRLBOSS

Sophia Amoruso · 248 pages

StartupsMarketingBusinessInnovation
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Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares · 240 pages

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

MarketingStartupsBusinessEntrepreneurship
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MarketingInnovationEntrepreneurshipBusiness
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries · 328 pages

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to crea

StartupsInnovationBusinessEntrepreneurship
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Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters · 224 pages

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological st

StartupsInnovationBusinessEntrepreneurship
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Innovation and Entrepreneurship

Peter F. Drucker · 288 pages

StartupsInnovationBusinessEntrepreneurship
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday · 111 pages

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit

MarketingStartupsEntrepreneurshipBusiness
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Founders at Work: Stories of Startups' Early Days

Jessica Livingston · 482 pages

Presents the profiles of the founders of thirty-two start-up technology companies, discussing how their ideas originated, the obstacles thay overcame to make their companies grow into successful ventures, and the influence that many of these companies have on the Internet culture.

StartupsInnovationBusinessEntrepreneurship
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Elon Musk: Inventing the Future

Ashlee Vance · 396 pages

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs -- a real-life Tony Stark -- and a fascinating exploration of the renewal of American invention and its new "makers." Elon Musk spotlights the technology and vision of Elon Musk, the renowned

StartupsInnovationBusinessEntrepreneurship
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The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · 384 pages

This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup

StartupsBusinessInnovationMarketing
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Verne Harnish · 256 pages

In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging th

StartupsEntrepreneurshipBusinessInnovation
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The 4-Hour Workweek

Timothy Ferriss · 308 pages

The New York Times bestselling how-to and why-to guide to throwing out the old tools and methods for success and replacing them with a whole new way of living Tim Ferriss has trouble defining what he does for a living. Depending on when you ask this controversial Princeton University guest lecturer, he might answer:'I race motorcycles in Europe' 'I ski in the Andes' 'I scuba dive in Panama' 'I

BusinessEntrepreneurshipStartupsMarketing
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Start-up Nation: The Story of Israel's Economic Miracle

Dan Senor, Saul Singer · 320 pages

START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki · 226 pages

A new product, a new service, a new division, a new anything—where there's a will, here's the way

StartupsInnovationBusinessEntrepreneurship
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Free: The Future of a Radical Price

Chris Anderson

The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi

MarketingInnovationStartupsBusiness
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Alibaba: The House That Jack Ma Built

Duncan Clark · 295 pages

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.

StartupsInnovationBusinessEntrepreneurship
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InnovationStartupsBusinessEntrepreneurship
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