Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

About Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.