🧲 Books like this
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Group of 33, Seth Godin · back to the book
What’s in it
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24 books with the same feel
Include books by the same authorMeaningful: The Story of Ideas That Fly
Bernadette Jiwa · 176 pages
Hooked: How to Build Habit-Forming Products
Nir Eyal · 242 pages
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive
Free: The Future of a Radical Price
Chris Anderson
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi
A Technique for Producing Ideas
James Webb Young, Robbie McCallum · 40 pages
Different: Escaping the Competitive Herd
Youngme Moon · 288 pages
Why trying to be the best ... competing like crazy ... makes you mediocreEvery few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.Now comes Youngme Moon's Different, a book for "people who don't read b
Rework
Jason Fried, David Heinemeier Hansson · 279 pages
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin · 160 pages
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Dave Trott · 272 pages
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steven Gary Blank, Bob Dorf · 608 pages
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall · 256 pages
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · 240 pages
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
Velocity: The Seven New Laws for a World Gone Digital
Ajaz Ahmed, Stefan Olander · 256 pages
"Velocity is about optimism a positive force that gives you the mindset and tools to create a better future. Today, good things don't come to those who wait. But to those who move. This is Velocity. Enjoy the ride."--Cubierta trasera.
Competing Against Luck
Clayton M. Christensen · 288 pages
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too – A State-of-the-Art Guide to Personal Branding and Social Media
Gary Vaynerchuk · 293 pages
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
Lee LeFever · 226 pages
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
Stephen Key
Viral Loop
Adam L. Penenberg · 274 pages
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone · 384 pages
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne · 320 pages
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Business Model Generation
Alexander Osterwalder, Yves Pigneur · 288 pages