What’s in it
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24 books with the same feel
Include books by the same authorThe Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
No Logo
Naomi Klein · 512 pages
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
We are like that only: Understanding the Logic of Consumer India
Rama Bijapurkar · 287 pages
Small Data
Martin Lindstrom · 256 pages
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small c
Content Strategy for the Web
Kristina Halvorson, Melissa Rach · 197 pages
Successful Self-Publishing: How to self-publish and market your book in ebook and print
Joanna Penn · 118 pages
I'm Feeling Lucky: The Confessions of Google Employee Number 59
Douglas Edwards · 416 pages
Comparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps
Tough Love for Indie Authors
Keri-Rae Barnum, Amy Collins · 155 pages
Anyone can self-publish a book. But publishing well—creating a book that sells and turning writing into a sustainable career? That takes strategy, persistence, and a deep understanding of the hard truths about the publishing world. In Tough Love for Indie Authors, publishing expert Keri-Rae Barnum and literary agent Amy Collins reveal what it really takes to succeed in self-publishing. Whether you
The Elements of Content Strategy
Erin Kissane · 79 pages
From the publisher's [website][1]: "Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those mak
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin · 273 pages
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on
A Technique for Producing Ideas
James Webb Young, Robbie McCallum · 40 pages
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Austin Kleon · 224 pages
The Sell: The Secrets of Selling Anything to Anyone
Fredrik Eklund, Bruce Littlefield · 290 pages
" The nation's #1 real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life-no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Jane Maas · 241 pages
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class cit
From Those Wonderful Folks Who Gave You Pearl Harbor
Jerry Della Femina
Tribes: We Need You to Lead Us
Seth Godin · 160 pages
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes a
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith, Carlye Adler · 240 pages
Beach Money: Creating Your Dream Life Through Network Marketing
Jordan Adler · 111 pages
The Unsold Mindset
Colin Coggins, Garrett Brown · 234 pages
What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people have mastered the art of business communication, selling themselves, their ideas, or their products and services. Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckst
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely · 352 pages
How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral econom
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte · 272 pages
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz · 273 pages
This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and