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Perennial Seller: The Art of Making and Marketing Work That Lasts

Ryan Holiday · back to the book

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24 books with the same feel

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MarketingBusinessEntrepreneurshipNonfiction
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Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses

Joe Pulizzi · 316 pages

"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business...This model has worked wonders for Pulizzi and countle

MarketingBusinessNonfictionEntrepreneurship
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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Ryan Levesque · 208 pages

When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they e

MarketingBusinessNonfictionEntrepreneurship
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Platform: Get Noticed in a Noisy World

Michael Hyatt · 261 pages

MarketingBusinessEntrepreneurshipNonfiction
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The Four Year Career: How to make your dreams of fun and financial freedom come true or not

Richard Bliss Brooke · 110 pages

The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects with a thorough understanding of Residual Royalty Income through Network Marketing: one of the most innovative, yet misunderstood business conc

MarketingBusinessNonfictionEntrepreneurship
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes · 272 pages

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.Too many managers jump at every new tr

MarketingBusinessEntrepreneurshipNonfiction
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How To Market A Book

Joanna Penn · 274 pages

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Al Ries, Jack Trout · 143 pages

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

MarketingBusinessEntrepreneurshipNonfiction
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk · 195 pages

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista

MarketingBusinessEntrepreneurshipNonfiction
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett · 230 pages

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to c

MarketingBusinessNonfictionEntrepreneurship
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

MarketingBusinessNonfictionEntrepreneurship
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Michael Port · 288 pages

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If y

MarketingBusinessNonfictionEntrepreneurship
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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith · 272 pages

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, j

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The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson · 238 pages

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume

MarketingBusinessEntrepreneurshipNonfiction
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Tough Love for Indie Authors

Keri-Rae Barnum, Amy Collins · 155 pages

Anyone can self-publish a book. But publishing well—creating a book that sells and turning writing into a sustainable career? That takes strategy, persistence, and a deep understanding of the hard truths about the publishing world. In Tough Love for Indie Authors, publishing expert Keri-Rae Barnum and literary agent Amy Collins reveal what it really takes to succeed in self-publishing. Whether you

MarketingBusinessEntrepreneurshipNonfiction

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