🧲 Books like this
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom · back to the book
What’s in it
Tap a tag: ❤ = this matters to me · tap again ✕ = don’t care · again to reset. The list below updates each time.
24 books with the same feel
Include books by the same authorBrainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg · 385 pages
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new prod
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (Audiobook)
Sally Hogshead · 327 pages
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Hooked: How to Build Habit-Forming Products
Nir Eyal · 242 pages
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink · 266 pages
Why We Buy: The Science of Shopping
Paco Underhill · 256 pages
Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 229 pages
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Paul Adams · 159 pages
Influence: The Psychology of Persuasion
Robert B. Cialdini · 302 pages
The Small Big: Small Changes That Spark Big Influence
Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini · 268 pages
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely · 352 pages
How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral econom
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin · 273 pages
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long (Audiobook)
David Rock
Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable ta
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin · 220 pages
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better——and look cooler——than a $25 brand. And believing it makes it true.As Seth Godin showed in this co
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · 384 pages
This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, ma
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan · 188 pages
Tested Advertising Methods
John Caples · 277 pages
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why so
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy · 193 pages