🧲 Books like this
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
Bernadette Jiwa · back to the book
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24 books with the same feel
Include books by the same authorPermission Marketing: Turning Strangers Into Friends, and Friends Into Customers
Seth Godin · 240 pages
Principles of Marketing
Philip Kotler, Gary Armstrong · 720 pages
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries, Jack Trout · 143 pages
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom · 240 pages
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, sev
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (Audiobook)
Sally Hogshead · 327 pages
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing
Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · 384 pages
This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, ma
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan · 188 pages
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Tested Advertising Methods
John Caples · 277 pages
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why so
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy · 193 pages
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly · 410 pages
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
Ann Handley, C.C. Chapman · 266 pages
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Jeff Walker · 257 pages
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
C.J. Hayden · 264 pages
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday · 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit
Confessions of an Advertising Man
David Ogilvy · 172 pages
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.