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24 books with the same feel
Include books by the same authorPandeymonium: Piyush Pandey On Advertising
Piyush Pandey
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Jeff Walker · 257 pages
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
C.J. Hayden · 264 pages
Killer Facebook Ads
Marty Weintraub · 293 pages
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ul
Let's Get Visible: How To Get Noticed And Sell More Books
David Gaughran · 206 pages
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Que Biz-Tech
Olivier A. Blanchard · 292 pages
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Matt Haig · 285 pages
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin · 160 pages
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
Small Data
Martin Lindstrom · 256 pages
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small c
Confessions of an Advertising Man
David Ogilvy · 172 pages
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.
Principles of Marketing
Philip Kotler, Gary Armstrong · 720 pages
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Ryan Levesque · 208 pages
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they e
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Dave Trott · 272 pages
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
Bernadette Jiwa · 201 pages
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes · 272 pages
Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.Too many managers jump at every new tr
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Michael Port · 288 pages
Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If y
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall · 256 pages
Different: Escaping the Competitive Herd
Youngme Moon · 288 pages
Why trying to be the best ... competing like crazy ... makes you mediocreEvery few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.Now comes Youngme Moon's Different, a book for "people who don't read b
Words that Sell
Richard Bayan · 127 pages
Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies.
The Idea Writers: Copywriting in a New Media and Marketing Era
Teressa Iezzi · 213 pages
Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm, Ken Burge, Anthony Robbins
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing memb