🧲 Books like this
We are like that only: Understanding the Logic of Consumer India
Rama Bijapurkar · back to the book
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24 books with the same feel
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Naomi Klein · 512 pages
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Steve Jobs
Walter Isaacson · 631 pages
Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie
Call of the Mall: The Geography of Shopping
Paco Underhill · 227 pages
Dhandha: How Gujaratis Do Business
Shobha Bondre [shobhaa boNdre ] · 296 pages
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels
Joshua Robinson · 304 pages
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · 240 pages
Free: The Future of a Radical Price
Chris Anderson
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi
Small Data
Martin Lindstrom · 256 pages
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small c
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
Competitive Advantage: Creating and Sustaining Superior Performance
Michael E. Porter · 557 pages
The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte · 272 pages
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse, Chris Garrett · 230 pages
Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to c
How to Blog for Profit without Selling Your Soul
Ruth Soukup · 210 pages
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life
Spencer Johnson, Larry Wilson · 112 pages
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Mark Yarnell, Rene Reid Yarnell · 270 pages
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
Lee LeFever · 226 pages
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely · 352 pages
How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral econom
The Sell: The Secrets of Selling Anything to Anyone
Fredrik Eklund, Bruce Littlefield · 290 pages
" The nation's #1 real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life-no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he
Badass: Making Users Awesome
Kathy Sierra · 286 pages
The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that pr
Tribes: We Need You to Lead Us
Seth Godin · 160 pages
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes a