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Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (Audiobook)
Sally Hogshead · back to the book
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24 books with the same feel
Include books by the same authorMade to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink · 266 pages
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom · 240 pages
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, sev
Contagious: Why Things Catch On
Jonah Berger · 250 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-s
Influence: The Psychology of Persuasion
Robert B. Cialdini · 302 pages
Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 229 pages
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad
Hooked: How to Build Habit-Forming Products
Nir Eyal · 242 pages
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainflu
The Trusted Advisor
David H. Maister, Charles H. Green, Robert M. Galford · 240 pages
"Maister, Green, and Galford enrich our understanding of trust - yet they have also written a practical book. Using their model of "The Trust Equation," they dissect the rational and emotional components of trustworthiness. They detail five distinct steps you must take to create a trust-based relationship. Each step - engage, listen, frame, envision, and commit - is described in distinct chapters.
Why We Buy: The Science of Shopping
Paco Underhill · 256 pages
Everything is Negotiable: How to Get the Best Deal Every Time
Gavin Kennedy · 384 pages
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Paul Adams · 159 pages
Confessions of an Advertising Man
David Ogilvy · 172 pages
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too – A State-of-the-Art Guide to Personal Branding and Social Media
Gary Vaynerchuk · 293 pages
The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg · 385 pages
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new prod
How to Win Friends & Influence People
Dale Carnegie · 288 pages
The Sales Bible: The Ultimate Sales Resource
Jeffrey Gitomer · 342 pages
With another favorite sales book, Jeffrey Gitomer’s The Sales Bible: The Ultimate Sales Resource, has been just that, the ultimate resource for thousands of sales professionals. This book answers almost all of the normal sales questions that many reps run into today – whether it’s about leads, pipeline management, pitching, you name it – this is a pretty good book to have. Reader Review “I’ve
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson · 221 pages
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin · 160 pages
Platform: Get Noticed in a Noisy World
Michael Hyatt · 261 pages
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Michael Port · 288 pages
Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If y
The Small Big: Small Changes That Spark Big Influence
Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini · 268 pages
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.