How To Market A Book

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Robert W. Bly · 410 pages

Platform: Get Noticed in a Noisy World

Michael Hyatt · 261 pages

Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

Seth Godin · 240 pages

Let's Get Visible: How To Get Noticed And Sell More Books

David Gaughran · 206 pages

Positioning: The Battle for Your Mind

Al Ries, Jack Trout · 229 pages

"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk · 195 pages

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith · 272 pages

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, j

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares · 240 pages

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday · 111 pages

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

C.J. Hayden · 264 pages

Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

KJ Blattenbauer · 174 pages

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes · 272 pages

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.Too many managers jump at every new tr

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Jeff Walker · 257 pages

Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses

Joe Pulizzi · 316 pages

"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business...This model has worked wonders for Pulizzi and countle

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Ryan Levesque · 208 pages

When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they e

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Michael Port · 288 pages

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If y

Go Pro - 7 Steps to Becoming a Network Marketing Professional

Eric Worre

The Four Year Career: How to make your dreams of fun and financial freedom come true or not

Richard Bliss Brooke · 110 pages

The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects with a thorough understanding of Residual Royalty Income through Network Marketing: one of the most innovative, yet misunderstood business conc

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Ann Handley, C.C. Chapman · 266 pages

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim · 240 pages

Million Dollar Consulting Proposals: How to Write a Proposal That's Accepted Every Time

Alan Weiss · 224 pages

Hey whipple, squeeze this: The classic guide to creating great ads

Luke Sullivan, Sam Bennett · 419 pages

"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to t

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Tim Wu · 416 pages

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--