🧲 Books like this
The Art of Social Media: Power Tips for Power Users
Guy Kawasaki, Peg Fitzpatrick · back to the book
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24 books with the same feel
Include books by the same authorGrouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Paul Adams · 159 pages
Killer Facebook Ads
Marty Weintraub · 293 pages
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ul
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu · 416 pages
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
The Cluetrain Manifesto
Rick Levine, Doc Searls, David Weinberger, Christopher Locke · 190 pages
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
I'm Feeling Lucky: The Confessions of Google Employee Number 59
Douglas Edwards · 416 pages
Comparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday · 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit
Platform: Get Noticed in a Noisy World
Michael Hyatt · 261 pages
Free: The Future of a Radical Price
Chris Anderson
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
Robert Scoble, Shel Israel · 251 pages
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith, Carlye Adler · 240 pages
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse, Chris Garrett · 230 pages
Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to c
Viral Loop
Adam L. Penenberg · 274 pages
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Click: What Millions of People Do Online and Why It Matters
Bill Tancer · 262 pages
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive
From Those Wonderful Folks Who Gave You Pearl Harbor
Jerry Della Femina
Words that Sell
Richard Bayan · 127 pages
Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies.
The Idea Writers: Copywriting in a New Media and Marketing Era
Teressa Iezzi · 213 pages
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Tim Grahl · 149 pages
In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Austin Kleon · 224 pages
Let's Get Visible: How To Get Noticed And Sell More Books
David Gaughran · 206 pages
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley · 320 pages
Small Data
Martin Lindstrom · 256 pages
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small c