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Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz · back to the book
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24 books with the same feel
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Naomi Klein · 512 pages
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Anthony Pratkanis, Elliot Aronson · 432 pages
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary rese
Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
John Stauber, Sheldon Rampton · 236 pages
Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. --Publisher.
The Basque History of the World: The Story of a Nation
Mark Kurlansky · 399 pages
"The Basque History of the World is the illuminating story of an ancient and enigmatic people. Signs of their civilization existed well before the arrival of the Romans in 218 B.C., and though theories abound, no one has ever been able to determine their origins. Their ancient tongue, Euskera, is equally mysterious: It is the oldest living European language, and is related to no other language on
A Collection of Essays
George Orwell · 320 pages
Such, such were the joys ... -- Charles Dickens -- The art of Donald McGill -- Rudyard Kipling -- Raffles and Miss Blandish -- Shooting an elephant -- Politics and the English language -- Reflections on Gandhi -- Marrakech -- Looking back on the Spanish War -- Inside the whale -- England your England -- Boys' weeklies -- Why I write.
The Chomsky - Foucault Debate: On Human Nature
Noam Chomsky, Michel Foucault · 128 pages
"In 1971, at the height of the Vietnam War and at a time of great political and social instability, two of the world's leading intellectuals, Noam Chomsky and Michel Foucault, were invited by Dutch philosopher Fons Elders to debate an age-old question: is there such a thing as "innate" human nature independent of our experiences and external influences? The resulting dialogue is one of the most or
Hunger of Memory: The Education of Richard Rodriguez
Richard Rodriguez · 197 pages
Hunger of Memory is the story of Mexican-American Richard Rodriguez, who begins his schooling in Sacramento, California, knowing just 50 words of English, and concludes his university studies in the stately quiet of the reading room of the British Museum. Here is the poignant journey of a "minority student" who pays the cost of his social assimilation and academic success with a painful alienation
Excitable Speech: A Politics of the Performative
Judith Butler · 200 pages
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Jane Maas · 241 pages
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class cit
Tough Love for Indie Authors
Keri-Rae Barnum, Amy Collins · 155 pages
Anyone can self-publish a book. But publishing well—creating a book that sells and turning writing into a sustainable career? That takes strategy, persistence, and a deep understanding of the hard truths about the publishing world. In Tough Love for Indie Authors, publishing expert Keri-Rae Barnum and literary agent Amy Collins reveal what it really takes to succeed in self-publishing. Whether you
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin · 273 pages
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on
The Elements of Content Strategy
Erin Kissane · 79 pages
From the publisher's [website][1]: "Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those mak
Priceless: The Myth of Fair Value
William Poundstone · 336 pages
Examines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by th
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte · 272 pages
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse, Chris Garrett · 230 pages
Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to c
How to Blog for Profit without Selling Your Soul
Ruth Soukup · 210 pages
We are like that only: Understanding the Logic of Consumer India
Rama Bijapurkar · 287 pages
Tribes: We Need You to Lead Us
Seth Godin · 160 pages
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes a
Beach Money: Creating Your Dream Life Through Network Marketing
Jordan Adler · 111 pages
Content Strategy for the Web
Kristina Halvorson, Melissa Rach · 197 pages
Call of the Mall: The Geography of Shopping
Paco Underhill · 227 pages