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The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
Lee LeFever · back to the book
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24 books with the same feel
Include books by the same authorThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steven Gary Blank, Bob Dorf · 608 pages
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal
Rework
Jason Fried, David Heinemeier Hansson · 279 pages
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c
Tribes: We Need You to Lead Us
Seth Godin · 160 pages
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes a
Velocity: The Seven New Laws for a World Gone Digital
Ajaz Ahmed, Stefan Olander · 256 pages
"Velocity is about optimism a positive force that gives you the mindset and tools to create a better future. Today, good things don't come to those who wait. But to those who move. This is Velocity. Enjoy the ride."--Cubierta trasera.
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Group of 33, Seth Godin · 195 pages
Meaningful: The Story of Ideas That Fly
Bernadette Jiwa · 176 pages
Viral Loop
Adam L. Penenberg · 274 pages
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Competing Against Luck
Clayton M. Christensen · 288 pages
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath · 291 pages
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive wh
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Dave Trott · 272 pages
Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
Carmine Gallo · 288 pages
One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
Stephen Key
Free: The Future of a Radical Price
Chris Anderson
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life
Spencer Johnson, Larry Wilson · 112 pages
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Mark Yarnell, Rene Reid Yarnell · 270 pages
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels
Joshua Robinson · 304 pages
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone · 384 pages
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Peter Guber · 272 pages
A Technique for Producing Ideas
James Webb Young, Robbie McCallum · 40 pages
Influence: The Psychology of Persuasion
Robert B. Cialdini · 302 pages
The 4-Hour Workweek
Timothy Ferriss · 308 pages
The New York Times bestselling how-to and why-to guide to throwing out the old tools and methods for success and replacing them with a whole new way of living Tim Ferriss has trouble defining what he does for a living. Depending on when you ask this controversial Princeton University guest lecturer, he might answer:'I race motorcycles in Europe' 'I ski in the Andes' 'I scuba dive in Panama' 'I