Predictably Irrational: The Hidden Forces That Shape Our Decisions

Thinking, Fast and Slow

Daniel Kahneman · 499 pages

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, th

The Undoing Project: A Friendship That Changed Our Minds

Michael Lewis · 362 pages

Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation.

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg · 385 pages

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new prod

Judgment Under Uncertainty: Heuristics and Biases

Daniel Kahneman, Paul Slovic, Amos Tversky · 555 pages

The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical d

Influence: The Psychology of Persuasion

Robert B. Cialdini · 302 pages

The Black Swan: The Impact of the Highly Improbable

Nassim Nicholas Taleb · 400 pages

The Paradox of Choice: Why More Is Less

Barry Schwartz · 269 pages

In the spirit of [Alvin Toffler](/authors/OL433058A)’s [*Future Shock*](/works/OL2869043W), a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Steven D. Levitt, Stephen J. Dubner · 320 pages

*A Rogue Economist Explores the Hidden Side of Everything* Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an economist to ask. But

Outliers: The Story of Success

Malcolm Gladwell · 320 pages

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their

Priceless: The Myth of Fair Value

William Poundstone · 336 pages

Examines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by th

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

John Medina · 304 pages

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—such as the brain's need for physical activity to work at its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink · 256 pages

From Daniel H. Pink, the author of the groundbreaking bestseller A Whole New Mind, comes his next big idea book: a paradigm-changing examination of what truly motivates us and how to harness that knowledge to find greater satisfaction in our lives and our work.We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money—the carrot-and-th

Moonwalking with Einstein: The Art and Science of Remembering Everything

Joshua Foer · 307 pages

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory “Highly entertaining.” —Adam Gopnik, The New Yorker “Funny, curious, erudite, and full of useful details about ancient techniques of training memory.” —The Boston Globe An instant bestseller that has now become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlo

Scarcity: Why Having Too Little Means So Much

Sendhil Mullainathan, Eldar Shafir · 304 pages

An examination of how scarcity--and our flawed responses to it--shapes our lives, our society, and our culture.

Think Again: The Power of Knowing What You Don't Know

Adam Grant · 320 pages

Think Again is a book about the benefit of doubt, and about how we can get better at embracing the unknown and the joy of being wrong. Evidence has shown that creative geniuses are not attached to one identity, but constantly willing to rethink their stances and that leaders who admit they don't know something and seek critical feedback lead more productive and innovative teams. New evidence sh

The Psychopath Test: A Journey Through the Madness Industry

Jon Ronson · 275 pages

"In this madcap journey, a bestselling journalist investigates psychopaths and the industry of doctors, scientists, and everyone else who studies them. The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psy

Emotional Intelligence: Why It Can Matter More Than IQ

Daniel Goleman · 352 pages

¿Por qué algunas personas parecen dotadas de un don especial que les permite vivir bien, aunque no sean las que más se destacan por su inteligencia? ¿Por qué no siempre el alumno más inteligente termina siendo el más exitoso? ¿Por qué unos son más capaces que otros para enfrentar contratiempos, superar obstáculos y ver las dificultades bajo una óptica distinta? El libro demuestra cómo la inteli

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler · 432 pages

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. *Misbehaving* is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world. Traditional economics assume

Irrational Exuberance

Robert J. Shiller · 311 pages

"In this update of his 2000 bestseller, Irrational Exuberance, Robert Shiller returns to the topic that gained him international fame: market volatility. Shiller breaks new ground in this second edition by laying out in even clearer and starker terms the market excess that continue to destabilize the economy and disrupt our lives." "Building on the original edition, Shiller draws out the psycholog

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein · 312 pages

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Snoop: What Your Stuff Says About You

Sam Gosling · 288 pages

A provocative look at how our private spaces--from boardroom to bedroom--reveal our personalities. For ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected--and unplanned--ways, but also how we creat

Willpower: Rediscovering the Greatest Human Strength

Roy F. Baumeister, John Tierney · 291 pages

The authors review the latest research to report key findings on willpower and offer practical advice for increasing it.

Night Falls Fast: Understanding Suicide

Kay Redfield Jamison · 432 pages

Switch: How to Change Things When Change Is Hard

Chip Heath, Dan Heath · 308 pages

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control