The Google Story

Steve Jobs

Walter Isaacson · 631 pages

Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie

Founders at Work: Stories of Startups' Early Days

Jessica Livingston · 482 pages

Presents the profiles of the founders of thirty-two start-up technology companies, discussing how their ideas originated, the obstacles thay overcame to make their companies grow into successful ventures, and the influence that many of these companies have on the Internet culture.

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · 384 pages

This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup

Dogfight: How Apple and Google Went to War and Started a Revolution

Fred Vogelstein · 260 pages

"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Brent Schlender, Rick Tetzeli · 448 pages

"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leade

In the Plex: How Google Thinks, Works, and Shapes Our Lives

Steven Levy · 424 pages

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indi

How Google Works

Eric Schmidt, Jonathan Rosenberg · 303 pages

Elon Musk: Inventing the Future

Ashlee Vance · 396 pages

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs -- a real-life Tony Stark -- and a fascinating exploration of the renewal of American invention and its new "makers." Elon Musk spotlights the technology and vision of Elon Musk, the renowned

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall · 256 pages

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Nick Bilton · 304 pages

"Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times take

The Facebook Effect: The Inside Story of the Company That is Connecting the World

David Kirkpatrick · 378 pages

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colo

The Second Coming of Steve Jobs

Alan Deutschman · 336 pages

From the acclaimed Vanity Fair and GQ journalist--an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. From the emergence of Apple Computer in the late 1970s and early 1980s to its current resurgence, charismatic leader Steve Jobs has captivated the public. Both revered and reviled for his dictatorial manner and stunn

The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal

Ben Mezrich · 260 pages

The fast-paced story of two Ivy-League outcasts who concocted a scheme to meet girls, and ended up inventing FacebookAt Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Ma

The Pixar Touch: The Making of a Company

David A. Price · 319 pages

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story

Inside Apple -- From Steve Jobs Down to the Janitor: How America's Most Successful—and Most Secretive—Big Company Really Works

Adam Lashinsky

The New New Thing: A Silicon Valley Story

Michael Lewis · 268 pages

" ... describes a vast paradigm shift in American culture: a shift away from conventional business models and definitions of success, and toward a new way of thinking about the world and our control over it. The rules of American capitalism--how money is raised, how the spoils are divided--have been drastically rewritten according to a single entrepreneur's vision of the future of the Internet ...

Alibaba: The House That Jack Ma Built

Duncan Clark · 295 pages

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.

iCon: Steve Jobs, the Greatest Second Act in the History of Business

Jeffrey S. Young, William L. Simon · 368 pages

I'm Feeling Lucky: The Confessions of Google Employee Number 59

Douglas Edwards · 416 pages

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz · 289 pages

Steve Jobs: The Man Who Thought Different

Karen Blumenthal · 310 pages

From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of twenty, created Apple in his parents' garage with his friend Steve Wozniak. Then came the core and hallmark of his genius--his exacting moderation for perfection, his counterculture life approach, and his level of taste and style that pushed al

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

John Battelle · 323 pages

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human cul

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

Revolution in The Valley: The Insanely Great Story of How the Mac Was Made

Andy Hertzfeld · 265 pages

"There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. This book traces the development of the Macintosh from its inception as an underground research projec