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Hit Makers: How Things Become Popular

Derek Thompson · back to the book

What’s in it

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24 books with the same feel

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Naomi Klein · 512 pages

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

MarketingMedia CriticismPop CultureNonfiction
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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose · 361 pages

Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.

Media CriticismMarketingPop CultureNonfiction
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Age of Propaganda: The Everyday Use and Abuse of Persuasion

Anthony Pratkanis, Elliot Aronson · 432 pages

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary rese

Media CriticismMarketingPopular PsychologyNonfiction
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Brandwashed

Martin Lindstrom · 296 pages

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind close

Media CriticismMarketingPopular PsychologyNonfiction
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Everything Bad is Good for You

Steven Johnson · 255 pages

Forget everything you've read about the age of dumbed-down, instant-gratification culture. In this provocative, intelligent, and convincing endorsement of today's mass entertainment, national bestselling author Steven Johnson argues that the pop culture we soak in every day-from The Lord of the Rings to Grand Theft Auto to The Simpsons-has been growing more and more sophisticated and, far from rot

Media CriticismPop CulturePopular PsychologyNonfiction
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The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell · 288 pages

"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp

MarketingPop CulturePopular PsychologyNonfiction
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Media CriticismPop CultureNonfictionBusiness
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Positioning: The Battle for Your Mind

Al Ries, Jack Trout · 229 pages

"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad

MarketingMedia CriticismPopular PsychologyNonfiction
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So You've Been Publicly Shamed

Jon Ronson · 313 pages

"From the internationally bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most overlooked forces. For the past three years, Jon Ronson has been immersing himself in the world of modern-day public shaming-meeting famous shamees, shamers, and bystanders who have been impacted. This is the perfect time for a modern-day Scarlet Letter-a radicall

Media CriticismPopular PsychologyPop CultureNonfiction
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MarketingMedia CriticismNonfiction
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Media CriticismPop CultureNonfiction
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Too Fat, Too Slutty, Too Loud: The Rise and Reign of the Unruly Woman

Anne Helen Petersen · 285 pages

A popular BuzzFeed columnist examines the phenomenon of popular provocative womanhood to discuss the rise of such counterculture stars as Amy Schumer, Nicki Minaj, and Caitlyn Jenner, exploring why they are popular in spite of nonconforming behaviors. "From celebrity gossip expert and Buzzfeed culture writer Anne Helen Petersen comes an accessible, analytical look at how female celebrities are pu

Media CriticismPop CultureNonfiction
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TV (THE BOOK): Two Experts Pick the Greatest American Shows of All Time

Alan Sepinwall, Matt Zoller Seitz · 410 pages

Is The Wire better than Breaking Bad? Is Cheers better than Seinfeld? What's the best high school show ever made? Why did Moonlighting really fall apart? Was the Arrested Development Netflix season brilliant or terrible? For twenty years-since they shared a TV column at Tony Soprano's hometown newspaper-critics Alan Sepinwall and Matt Zoller Seitz have been debating these questions and many more,

Media CriticismPop CultureNonfiction
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Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry

John Stauber, Sheldon Rampton · 236 pages

Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. --Publisher.

Media CriticismMarketingNonfiction
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Tim Wu · 416 pages

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--

Media CriticismMarketingNonfictionBusiness
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Radio On: A Listener's Diary

Sarah Vowell · 245 pages

Media CriticismPop CultureNonfiction
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Media CriticismPop CultureNonfiction
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Mythologies

Roland Barthes · 158 pages

"This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--

Media CriticismPop CultureNonfiction
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BITCHfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine

Lisa Jervis, Andi Zeisler · 386 pages

Offers an assortment of the most provocative essays, reporting, rants, and raves from Bitch magazine's first ten years, along with new pieces written especially for this collection.

Media CriticismPop CultureNonfiction
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Born to Buy

Juliet B. Schor · 289 pages

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are te

Media CriticismMarketingNonfiction
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Eating the Dinosaur

Chuck Klosterman · 245 pages

Media CriticismPop CultureNonfiction
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Trainwreck: The Women We Love to Hate, Mock, and Fear... and Why

Sady Doyle · 324 pages

"From Mary Wollstonecraft--who, for decades after her death, was more famous for her illegitimate child and suicide attempts than for A Vindication of the Rights of Woman--to Charlotte Brontë, Billie Holiday, Sylvia Plath, and even Hillary Clinton, [this book] dissects a centuries-old phenomenon and asks what it means now, in a time when we have unprecedented access to celebrities and civilians al

Media CriticismPop CultureNonfiction
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Planet Simpson: How a Cartoon Masterpiece Documented an Era and Defined a Generation

Chris Turner · 458 pages

"D'oh - it's The Simpsons. And here's the book with the behind-the-scenes story of how America's favorite nuclear family first arrived at a TV near you, how the series grew into a worldwide icon, and who brings it to life so brilliantly week after week, year after year."--BOOK JACKET.

Media CriticismPop CultureNonfiction

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