What’s in it
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24 books with the same feel
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Naomi Klein · 512 pages
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose · 361 pages
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Anthony Pratkanis, Elliot Aronson · 432 pages
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary rese
Brandwashed
Martin Lindstrom · 296 pages
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind close
Everything Bad is Good for You
Steven Johnson · 255 pages
Forget everything you've read about the age of dumbed-down, instant-gratification culture. In this provocative, intelligent, and convincing endorsement of today's mass entertainment, national bestselling author Steven Johnson argues that the pop culture we soak in every day-from The Lord of the Rings to Grand Theft Auto to The Simpsons-has been growing more and more sophisticated and, far from rot
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 288 pages
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the emp
Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 229 pages
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad
So You've Been Publicly Shamed
Jon Ronson · 313 pages
"From the internationally bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most overlooked forces. For the past three years, Jon Ronson has been immersing himself in the world of modern-day public shaming-meeting famous shamees, shamers, and bystanders who have been impacted. This is the perfect time for a modern-day Scarlet Letter-a radicall
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Jean Kilbourne · 368 pages
The Daily Show: An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests
Chris Smith
Finding Serenity: Anti-Heroes, Lost Shepherds and Space Hookers in Joss Whedon's Firefly
Jane Espenson · 239 pages
Too Fat, Too Slutty, Too Loud: The Rise and Reign of the Unruly Woman
Anne Helen Petersen · 285 pages
A popular BuzzFeed columnist examines the phenomenon of popular provocative womanhood to discuss the rise of such counterculture stars as Amy Schumer, Nicki Minaj, and Caitlyn Jenner, exploring why they are popular in spite of nonconforming behaviors. "From celebrity gossip expert and Buzzfeed culture writer Anne Helen Petersen comes an accessible, analytical look at how female celebrities are pu
TV (THE BOOK): Two Experts Pick the Greatest American Shows of All Time
Alan Sepinwall, Matt Zoller Seitz · 410 pages
Is The Wire better than Breaking Bad? Is Cheers better than Seinfeld? What's the best high school show ever made? Why did Moonlighting really fall apart? Was the Arrested Development Netflix season brilliant or terrible? For twenty years-since they shared a TV column at Tony Soprano's hometown newspaper-critics Alan Sepinwall and Matt Zoller Seitz have been debating these questions and many more,
Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
John Stauber, Sheldon Rampton · 236 pages
Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. --Publisher.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu · 416 pages
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Textual Poachers: Television Fans and Participatory Culture
Henry Jenkins · 424 pages
Mythologies
Roland Barthes · 158 pages
"This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--
BITCHfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine
Lisa Jervis, Andi Zeisler · 386 pages
Offers an assortment of the most provocative essays, reporting, rants, and raves from Bitch magazine's first ten years, along with new pieces written especially for this collection.
Born to Buy
Juliet B. Schor · 289 pages
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are te
Trainwreck: The Women We Love to Hate, Mock, and Fear... and Why
Sady Doyle · 324 pages
"From Mary Wollstonecraft--who, for decades after her death, was more famous for her illegitimate child and suicide attempts than for A Vindication of the Rights of Woman--to Charlotte Brontë, Billie Holiday, Sylvia Plath, and even Hillary Clinton, [this book] dissects a centuries-old phenomenon and asks what it means now, in a time when we have unprecedented access to celebrities and civilians al
Planet Simpson: How a Cartoon Masterpiece Documented an Era and Defined a Generation
Chris Turner · 458 pages
"D'oh - it's The Simpsons. And here's the book with the behind-the-scenes story of how America's favorite nuclear family first arrived at a TV near you, how the series grew into a worldwide icon, and who brings it to life so brilliantly week after week, year after year."--BOOK JACKET.

