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🧲 Books like this

Free: The Future of a Radical Price

Chris Anderson · back to the book

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24 books with the same feel

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InnovationBusinessInternet CultureEconomics
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Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters · 224 pages

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological st

BusinessInnovationEconomicsMarketing
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Viral Loop

Adam L. Penenberg · 274 pages

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

MarketingBusinessInternet CultureInnovation
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MarketingInnovationBusinessEconomics
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Who Owns the Future?

Jaron Lanier · 411 pages

Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks. Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently ne

EconomicsInnovationInternet CultureBusiness
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Innovation and Entrepreneurship

Peter F. Drucker · 288 pages

BusinessInnovationEconomicsMarketing
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The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · 384 pages

This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup

BusinessInnovationMarketingStartups
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Start-up Nation: The Story of Israel's Economic Miracle

Dan Senor, Saul Singer · 320 pages

START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and

InnovationBusinessEconomicsNonfiction
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InnovationMarketingBusinessNonfiction
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

InnovationMarketingBusinessNonfiction
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Hooked: How to Build Habit-Forming Products

Nir Eyal · 242 pages

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive

MarketingBusinessInnovationNonfiction
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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Robert Scoble, Shel Israel · 251 pages

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize

MarketingBusinessInternet CultureNonfiction
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The Industries of the Future

Alec J. Ross · 304 pages

"Leading innovation expert Alec Ross explains what's next for the world, mapping out the advances and stumbling blocks that will emerge in the next ten years--for businesses, governments, and the global community--and how we can navigate them. While Alec Ross was working as Hillary Clinton's Senior Advisor on Innovation, he traveled to forty-one countries. He visited some of the toughest places in

InnovationBusinessEconomicsNonfiction
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries · 328 pages

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to crea

BusinessInnovationMarketingNonfiction
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What Would Google Do ?: What Would Google Do?

Jeff Jarvis · 257 pages

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and

InnovationBusinessInternet CultureNonfiction
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BusinessEconomicsMarketingInnovation
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Velocity: The Seven New Laws for a World Gone Digital

Ajaz Ahmed, Stefan Olander · 256 pages

"Velocity is about optimism a positive force that gives you the mindset and tools to create a better future. Today, good things don't come to those who wait. But to those who move. This is Velocity. Enjoy the ride."--Cubierta trasera.

InnovationBusinessMarketingNonfiction
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Steven Gary Blank, Bob Dorf · 608 pages

"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal

MarketingBusinessInnovationNonfiction
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InnovationBusinessMarketingStartups
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Business Model Generation

Alexander Osterwalder, Yves Pigneur · 288 pages

BusinessInnovationMarketingNonfiction
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday · 111 pages

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit

BusinessMarketingInternet CultureNonfiction
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Rework

Jason Fried, David Heinemeier Hansson · 279 pages

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c

MarketingBusinessInnovationNonfiction

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