Velocity: The Seven New Laws for a World Gone Digital

Free: The Future of a Radical Price

Chris Anderson

The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · 384 pages

This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall · 256 pages

Viral Loop

Adam L. Penenberg · 274 pages

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries · 328 pages

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to crea

Competing Against Luck

Clayton M. Christensen · 288 pages

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters · 224 pages

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological st

Rework

Jason Fried, David Heinemeier Hansson · 279 pages

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c

Founders at Work: Stories of Startups' Early Days

Jessica Livingston · 482 pages

Presents the profiles of the founders of thirty-two start-up technology companies, discussing how their ideas originated, the obstacles thay overcame to make their companies grow into successful ventures, and the influence that many of these companies have on the Internet culture.

The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels

Joshua Robinson · 304 pages

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Group of 33, Seth Godin · 195 pages

Meaningful: The Story of Ideas That Fly

Bernadette Jiwa · 176 pages

Steve Jobs

Walter Isaacson · 631 pages

Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie

The Third Wave: An Entrepreneur’s Vision of the Future

Steve Case · 240 pages

Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw co

The Icarus Deception: How High Will You Fly?

Seth Godin · 241 pages

Made In Japan: Akio Morita And Sony

Akio Morita, Edwin M. Reingold, Mitsuko Shimomura · 352 pages

One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work

Stephen Key

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore, Regis McKenna · 227 pages

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh

The Book of Elon: A Guide to Purpose and Success

Eric Jorgenson · 371 pages

Wikinomics: How Mass Collaboration Changes Everything

Don Tapscott, Anthony D. Williams · 337 pages

An updated edition of the national bestseller—now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collecti

Exponential Organizations: Why new organizations are ten times better, faster, cheaper than yours

Salim Ismail, Mike Malone, Yuri van Geest

Business Model Generation

Alexander Osterwalder, Yves Pigneur · 288 pages

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Steven Gary Blank, Bob Dorf · 608 pages

"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal

Hooked: How to Build Habit-Forming Products

Nir Eyal · 242 pages

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive