On Being Certain: Believing You Are Right Even When You're Not

Consciousness: A Very Short Introduction

Susan Blackmore · 554 pages

Waking Up: A Guide to Spirituality Without Religion

Sam Harris · 256 pages

For the millions of Americans who want spirituality without religion, Waking Up is a guide to meditation as a rational practice informed by neuroscience and psychology. From Sam Harris, neuroscientist and author of numerous New York Times bestselling books, Waking Up is for the twenty percent of Americans who follow no religion but who suspect that important truths can be found in the experienc

A World Appears: A Journey Into Consciousness

Michael Pollan · 320 pages

How the Mind Works

Steven Pinker · 661 pages

"Presented with extraordinary lucidity, cogency and panache...Powerful and gripping...To have read [the book] is to have consulted a first draft of the structural plan of the human psyche...a glittering tour de force" - Spectator "Why do memories fade? Why do we lose our tempers? Why do fools fall in love? Pinker's objective in this erudite account is to explore the nature and history of the human

The Science of Evil: On Empathy and the Origins of Cruelty

Simon Baron-Cohen · 256 pages

Mind Hacks: Tips & Tricks for Using Your Brain

Tom Stafford, Matt Webb · 363 pages

**Printing History** November 2004: First Edition

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Martin Lindstrom · 240 pages

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, sev

The Psychopath Inside: A Neuroscientist's Personal Journey into the Dark Side of the Brain

James Fallon · 246 pages

A compelling career memoir by an award-winning neuroscientist describes how while studying his own family's brain scans for research he made the disturbing discovery that his own reflected a pattern he recognized from those in the brains of serial killers, a finding that offered new insights into the role of biology in behavior.

Behave: The Biology of Humans at Our Best and Worst

Robert M. Sapolsky · 790 pages

Why do we do the things we do? Over a decade in the making, this game-changing book is Robert Sapolsky's genre-shattering attempt to answer that question as fully as perhaps only he could, looking at it from every angle. Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person's reaction in the precise mo

Incognito: The Secret Lives of the Brain

David Eagleman · 290 pages

"This book will shine light on some of the hard-to-reach places in the brain, showing the ways in which we are not the ones driving the boat. Why does the conscious mind know so little? What do visual illusions unmask about the machinery running under the hood? How much of our lives are determined by choices and behaviors that are hard-wired, unconscious, and beyond our control? Do we have any man

The Master and His Emissary: The Divided Brain and the Making of the Western World

Iain McGilchrist · 608 pages

"Why is the brain divided? The difference between right and left hemispheres has been puzzled over for centuries. In this book, Iain McGilchrist draws on a vast body of recent brain research, illustrated with case histories, to reveal that the difference is profound - not just this or that function, but two whole, coherent, but incompatible ways of experiencing the world. The left hemisphere is de

If Only Happiness Was a No-Brainer: The Neuroscience and Psychology Behind Emotions and Living Well

Yair Aizenman · 278 pages

Making Up the Mind

Chris Frith · 234 pages

"Making up the Mind is the first accessible account of experimental studies showing how the brain creates our mental world. Using evidence from brain imaging, psychological experiments, and studies with patients, Chris Frith, one of the world's leading neuroscientists, explores the relationship between the mind and the brain."--Jacket.

The Phantom Mind

Baland Jalal

Welcome to Your Brain: Why You Lose Your Car Keys But Never Forget How To Drive and Other Puzzles of Everyday Behavior

Sandra Aamodt, Sam Wang · 248 pages

The Psychopath Whisperer: Inside the Minds of Those Without a Conscience

Kent A. Kiehl · 304 pages

Kluge: The Haphazard Construction of the Human Mind

Gary F. Marcus · 224 pages

How Pleasure Works: The New Science of Why We Like What We Like

Paul Bloom · 280 pages

In this fascinating and witty account, Yale psychologist Paul Bloom draws on insights from child development, philosophy, neuroscience, and behavioral economics to examine the science behind our curious desires, attractions, and tastes, covering everything from the animal instincts for sex and food to the uniquely human taste for art, music, and stories.

How We Decide

Jonah Lehrer · 302 pages

How We Decide provides insight into how people make decisions. The book approaches this question from a scientific perspective, and uses real world examples to help the reader understand.

The Self Illusion: How the Social Brain Creates Identity

Bruce M. Hood · 334 pages

Superstitious habits are common. Do you ever cross your fingers, knock on wood, avoid walking under ladders, or step around black cats? Sentimental value often supersedes material worth. If someone offered to replace your childhood teddy bear or wedding ring with a brand new, exact replica, would you do it?

The Seven Sins of Memory: How the Mind Forgets and Remembers

Daniel L. Schacter · 279 pages

"Daniel L. Schacter, chairman of Harvard University's Psychology Department and a leading expert on memory, has developed the first framework that describes the basic memory miscues we all encounter. Just like the seven deadly sins, the seven memory sins appear routinely in everyday life. Schacter explains how transience reflects a weakening of memory over time, how absent-mindedness occurs when f

The Man Who Couldn't Stop

David Adam · 324 pages

**An intimate look at the power of intrusive thoughts, how our brains can turn against us, and living with obsessive compulsive disorder** Have you ever had a strange urge to jump from a tall building or steer your car into oncoming traffic? You are not alone. In this captivating fusion of science, history, and personal memoir, David Adam explores the weird thoughts that exist within every mind

Into the Silent Land: Travels in Neuropsychology

Paul Broks · 246 pages

Time Warped: Unlocking the Mysteries of Time Perception

Claudia Hammond · 342 pages

Time rules our lives, but how much do we understand it? Is it possible to retrain our brains and improve our relationship with it? Drawing on the latest research from the fields of psychology, neuroscience,and biology, and using original research on the way memory shapes our understanding of time, the author delves into the mysteries of time perception, offering insight into how to manage our time