The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Free: The Future of a Radical Price

Chris Anderson

The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Robert Scoble, Shel Israel · 251 pages

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · 384 pages

This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup

Brandwashed

Martin Lindstrom · 296 pages

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind close

Positioning: The Battle for Your Mind

Al Ries, Jack Trout · 229 pages

"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of ad

Trust Me, I'm Lying: Confessions of a Media Manipulator

Ryan Holiday · 352 pages

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the new

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose · 361 pages

Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.

Hit Makers: How Things Become Popular

Derek Thompson · 344 pages

No Logo

Naomi Klein · 512 pages

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

I'm Feeling Lucky: The Confessions of Google Employee Number 59

Douglas Edwards · 416 pages

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps

Hooked: How to Build Habit-Forming Products

Nir Eyal · 242 pages

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive

Click: What Millions of People Do Online and Why It Matters

Bill Tancer · 262 pages

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive

Platform: Get Noticed in a Noisy World

Michael Hyatt · 261 pages

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

Paul Adams · 159 pages

Technopoly: The Surrender of Culture to Technology

Neil Postman · 222 pages

With characteristic wit and candor, Neil Postman, our most astute and engaging cultural critic, launches a trenchant--and harrowing--warning against the tyranny of machines over man in the late twentieth century. We live in a time when physical well-being is determined by CAT scan results. Facts need the substantiation of statistical study. The human mind needs "deprogramming" while computers c

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk · 195 pages

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista

The Filter Bubble: What the Internet is Hiding From You

Eli Pariser · 300 pages

The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to tak

Killer Facebook Ads

Marty Weintraub · 293 pages

Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ul

Here Comes Everybody: The Power of Organizing Without Organizations

Clay Shirky · 334 pages

An examination of how the rapid spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects--for good and for ill. Our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old

The Cult of the Amateur: How Today's Internet Is Killing Our Culture

Andrew Keen · 232 pages

Silicon Valley insider and pundit Andrew Keen claims that today's new participatory Web 2.0 threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement. In today's self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an ent

The Art of Social Media: Power Tips for Power Users

Guy Kawasaki, Peg Fitzpatrick · 196 pages

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

The Metaverse: And How It Will Revolutionize Everything

Matthew L. Ball · 352 pages

Viral Loop

Adam L. Penenberg · 274 pages

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

The Influencing Machine: Brooke Gladstone on the Media

Brooke Gladstone · 200 pages

The cohost of NPR's "On the Media" narrates, in cartoon form, two millennia of history of the influence of the media on the populace, from newspapers in Caesar's Rome to the penny press of the American Revolution to today.