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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries, Jack Trout · back to the book
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24 books with the same feel
Include books by the same authorCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes · 272 pages
Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.Too many managers jump at every new tr
Traction: A Startup Guide to Getting Customers
Gabriel Weinberg, Justin Mares · 240 pages
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin · 220 pages
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better——and look cooler——than a $25 brand. And believing it makes it true.As Seth Godin showed in this co
Million Dollar Consulting Proposals: How to Write a Proposal That's Accepted Every Time
Alan Weiss · 224 pages
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk · 195 pages
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resista
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · 240 pages
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday · 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it wit
Platform: Get Noticed in a Noisy World
Michael Hyatt · 261 pages
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith · 272 pages
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, j
The Personal MBA: Master the Art of Business
Josh Kaufman · 424 pages
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by s
Swim with the Sharks Without Being Eaten Alive
Harvey MacKay · 273 pages
A super salesman, a sportsman, a popular public speaker and motivator, Harvey Mackay has evolved some of the most dynamic techniques for soliciting and closing a sale ever devised. In this book he reviews the secrets of his success.--Provided by Amazon.com.
Let's Get Visible: How To Get Noticed And Sell More Books
David Gaughran · 206 pages
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
C.J. Hayden · 264 pages
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Michael Port · 288 pages
Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If y
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly · 410 pages
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Jeff Walker · 257 pages
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Ryan Levesque · 208 pages
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they e
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steven Gary Blank, Bob Dorf · 608 pages
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal
The Four Year Career: How to make your dreams of fun and financial freedom come true or not
Richard Bliss Brooke · 110 pages
The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects with a thorough understanding of Residual Royalty Income through Network Marketing: one of the most innovative, yet misunderstood business conc
Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off
KJ Blattenbauer · 174 pages
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink · 266 pages