What’s in it
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24 books with the same feel
Include books by the same authorCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna · 227 pages
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "wh
Business Model Generation
Alexander Osterwalder, Yves Pigneur · 288 pages
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone · 384 pages
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disrup
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries · 328 pages
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to crea
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne · 320 pages
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel, Blake Masters · 224 pages
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological st
Rework
Jason Fried, David Heinemeier Hansson · 279 pages
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the c
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steven Gary Blank, Bob Dorf · 608 pages
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- "More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scal
Steve Jobs
Walter Isaacson · 631 pages
Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industrie
Velocity: The Seven New Laws for a World Gone Digital
Ajaz Ahmed, Stefan Olander · 256 pages
"Velocity is about optimism a positive force that gives you the mindset and tools to create a better future. Today, good things don't come to those who wait. But to those who move. This is Velocity. Enjoy the ride."--Cubierta trasera.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · 240 pages
Innovation and Entrepreneurship
Peter F. Drucker · 288 pages
Tribes: We Need You to Lead Us
Seth Godin · 160 pages
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes a
Free: The Future of a Radical Price
Chris Anderson
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving thi
Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin · 191 pages
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall · 256 pages
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
David Robertson, Bill Breen · 305 pages
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveal
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Group of 33, Seth Godin · 195 pages
Meaningful: The Story of Ideas That Fly
Bernadette Jiwa · 176 pages
Elon Musk: Inventing the Future
Ashlee Vance · 396 pages
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs -- a real-life Tony Stark -- and a fascinating exploration of the renewal of American invention and its new "makers." Elon Musk spotlights the technology and vision of Elon Musk, the renowned
Exponential Organizations: Why new organizations are ten times better, faster, cheaper than yours
Salim Ismail, Mike Malone, Yuri van Geest
The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data
Gene Kim · 443 pages
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull, Amy Wallace · 368 pages
"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture --

